#Tag heuer watch serial number lookup drivers#

Only in 2011 it has been applied in the Mikrograph and Mikrotimer models (the smaller, inner scale shows the hours and the outer scales account for minutes and seconds). The idea has not been used for long years. This has significantly improved legibility of the chronograph indications. The seconds scale was printed on the outer ring and the minutes on the inner circumference of the dial, with hands of different lengths (longer seconds hand) only touching the dedicated scale. The minute counter of the chronograph has been moved from a small sub-dial to the central section of the main dial. This is where the so-called вЂћdouble dialвЂќ has been used for the first time.

Then, for the 100th anniversary of the company вЂ“ Heuer has presented a re-designed line of chronographs. To explain the design of the dial we need to take a trip back in time вЂ“ back to 1960 more specifically. To celebrate the 50th anniversary of this ground breaking event, the company presented the Carrera Calibre 36 model. The name was inspired by the very popular three day Carrera Panamericana race. Five years later, Heuer launched development of a new chronograph, specially designed for drives and motor racing aficionados вЂ“ this was the beginning of the famous Carrera line. In 1985, he arrived to the USA and decided to initiate collaboration with the motor sports вЂ“ other companies at that time decided to take the easy short way and earn quicker money by selling watches to government organizations or large corporate clients. The author of this undoubted success was Jack Heuer. Some of them chose TAG Heuer by themselves, without the need to sing contracts and without getting a check, which in our days would probably have a lot of zeroes on it. These included names such as: Carlos Reutemann, Clay Regazzoni, Jacky Ickx, Niki Lauda, Mario Andretti, Gilles Villeneuve, Jody Scheckter, Jo Siffert, Ronnie Peterson, Emerson Fittipaldi, Denis Hulme, John Surtees and many others.

#Tag heuer watch serial number lookup drivers#

In the sixties of the last century the equipment made by TAG Heuer was heavily used on the racing tracks, both for time measurements and by the drivers themselves, who very often wore TAG Heuer timepieces.

With all this in mind, one can boldly say that the relationship of TAG Heuer with motor sports is much more natural and it goes back to the times, where no one paid people for just wearing a watch. In brief вЂ“ marketing people never sleep and will do their best to continuously increase the sales of their watch brands. Any opportunity seems to be good to create a limited edition вЂ“ very often they commemorate insignificant events or have been created with participation of drivers from outside the worldwide elite rankings. Advertising videos and materials do not only involve active sportsmen but also posthumously refer to late champions of the race tracks. Brand logotypes вЂ“ including watch brands вЂ“ show on the cars or clothing of the drivers, as well as on the tracks themselves. If I was to point out the sports that are exploited to their very limits by marketing people, car races would certainly make the top of the ranking. I had the opportunity to test the jubilee Calibre 36 model for the last three weeks. The evidence вЂ“ Carrera line by TAG Heuer. Sports watches and car races have always been a perfect combination. Review TAG Heuer Carrera Calibre 36 Racing